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  • Retailing management levy pdf

    Michael Levy, Ph.D. Weitz, Ph.D. Introducing Digital Co-Author.RETAILING MANAGEMENT NEWSLETTER.

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Retailing Management
9th Edition
by Michael Levy and Barton Weitz and Dhruv Grewal
McGraw-Hill Education
ISBN13: 9780078028991
Copyright: 2014
Table of Content:
SECTION I - THE WORLD OF RETAILING
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Multichannel Retailing
Chapter 4: Customer Buying Behavior
SECTION II - RETAILING STRATEGY
Chapter 5: Retail Market Strategy
Chapter 6: Financial Strategy
Chapter 7: Retail Locations
Chapter 8: Retail Site Location
Chapter 9: Human Resource Management
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management
SECTION III - MERCHANDISE MANAGEMENT
Chapter 12: Managing the Merchandise Planning Process
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix
SECTION IV - STORE MANAGEMENT
Chapter 16: Managing the Store
Chapter 17: Store Layout, Design, and Visual Merchandising
Chapter 18: Customer Service